Last updated: September 2026
What cookies are
Cookies are small text files a website asks your browser to store. They let a site remember something between pages, or between visits. Similar technologies such as local storage do the same job, and we treat them the same way here.
Some are essential for the site to function. Others help us understand how the site is used, or support our email marketing. We do not store anything directly identifying you in a cookie: no names, no email addresses, no addresses.
The three categories
On your first visit you will see a banner with three categories. Necessary is always on. Analytics and Marketing are off until you turn them on, and you can accept or reject each one separately.
Necessary. Required for the site to work. This covers the cookie that remembers your cookie choices, the bot challenge on our forms, and short-lived technical cookies set by our host to route your request. These do not need consent and cannot be switched off.
Analytics. Optional. Helps us see how people find and use the site so we can improve it. Covers Google Analytics 4, Microsoft Clarity and our error monitoring. No advertising profiles are built.
Marketing. Optional. Supports our newsletter and email marketing through Klaviyo. Used only if you have opted in.
What is set in each category
Necessary, always on:
wa_cc, set by this site. Remembers which cookie categories you accepted, so we do not ask again on every page. Lasts 182 days, then we ask you afresh.
Cloudflare Turnstile challenge tokens, set when you use one of our forms. Short-lived, and used only to confirm the submission came from a person.
Vercel routing cookies, set by our host. Technical and short-lived.
Analytics, only after you accept analytics:
_ga and _ga_*, set by Google Analytics 4. Distinguish one visitor from another. Last up to 2 years.
_gid, set by Google Analytics. Distinguishes visitors. Lasts 24 hours.
_clck and _clsk, set by Microsoft Clarity. Link a session to its recording and heatmap data. Last up to 1 year and 1 day respectively.
Sentry loads in this category to report technical errors. It stores a short-lived session identifier only.
Marketing, only after you accept marketing:
__kla_id, set by Klaviyo. Remembers whether you have already subscribed so we do not ask twice. Lasts up to 2 years.
We do not run any advertising pixel. If that ever changes, this page and the banner will list it before it goes live.
How to change your preferences
Use the cookie preferences link at the bottom of any page to reopen the banner and change your choices at any time.
If you turn a category off after having turned it on, we stop loading those scripts and clear the cookies we can reach on your next page view. Some third-party cookies can only be cleared from your browser settings, and the section below explains how.
Third-party cookies
Our online booking window is provided by ServiceOS and runs from accounts.willowalexander.co.uk. When you open it, that platform may set its own cookies on its own domain in order to remember your progress through the booking. Those cookies are governed by ServiceOS's own privacy and cookie notices, not by this one.
Because that booking window is needed for you to finish a booking you chose to start, we treat its cookies as strictly necessary.
Browser controls
Every modern browser can block all cookies, block third-party cookies, or clear the ones already stored. Look under Privacy in your browser's settings. Blocking everything will stop parts of this site working properly, including the booking window.
For general guidance on cookies and how to manage them, see aboutcookies.org or the Information Commissioner's Office at ico.org.uk.
More information
Our Privacy policy explains what we do with the data behind these cookies, and your rights over it.
If anything here is unclear, email sales@willowalexander.co.uk and we will explain it properly.